Started a new business and have everything in place except for one thing – Leads
You’ve completed the paperwork, generated a website, have all insurances completed, been operating for 6 months now and have little success in generating leads. You’ve had some success, but you’re on a path that doesn’t seem to bring consistent leads.
It seems to be where lots of small businesses including myself have found themselves at. What to do, what to do…….
It’s frustrating that you put the effort in, but don’t seem to get the runs on the board.
So, what do you do next? Here’s a few thoughts may assist you while you continue to work on generating leads and sales.
- Keep going - giving up shouldn’t be option.
- Doing the same thing, probably won’t solve the problem. Something needs to change otherwise you will get the same results.
- Look at your offering – does it make sense to your potential clients?
- Is your elevator pitch hitting the mark. Ask people you know, previous prospects what stopped them from taking up your services. Did they understand what you were providing?
- Seek advice – there are lots of people who have gone though this and have succeeded and others that didn’t. Learn from what they attempted – what worked, what didn’t for them.
- It can be a lonely time, working for yourself and not generating the leads, you feel you’re on your own. Share your concerns and feelings - it can be very cathartic to discuss it with others rather than just being inside your head.
- Remember, you’re not the only one going though this exercise.
If you need assistance, please contact me. Happy to chat.
First published on LinkedIn (opens in a new window)
