About Optima
Experience That Counts
Business isn’t just about numbers - it’s about people, decisions, implementation, review and constant improvement.
Meet Ray
A journey of experience and growth
Business success is a journey of experience and growth - full of wins, setbacks, and everything in between. With 40 years in business, Ray's experienced the highs of success and the challenges of tough decisions. The thrill of landing a big sale, the sting of losing one, the tough calls that keep a company running, and the rewarding moments of seeing a team thrive.
Working in both large corporations and family-run businesses, gaining hands-on experience across different industries and with a Business Degree to back it up, Ray has built a skill set that helps businesses operate smarter, improve efficiency, and overcome challenges.
Why Optima
Thrive, not just survive
That’s exactly why Optima Business Improvement Services was developed - to help businesses like yours grow, adapt, and succeed. Whether you need fresh strategies, streamlined operations, or just an outside perspective, Ray is here to help.
If you want your business to thrive, not just survive, with a fresh perspective and an extra set of hands, don’t hesitate to reach out.
Reach Out to RayBusiness isn’t just about numbers - it’s about people, decisions, implementation, review and constant improvement.
Testimonials
What clients say
Ray has provided my business with thorough, holistic, and highly effective advice. His expertise in restructuring our business information has given us a clearer understanding of our operations, enabling us to make key decisions based on data rather than hearsay.
Through his services, we identified opportunities for improvement across multiple areas, including service productivity, streamlined data entry, HR, and safety. Ray also introduced us to CSR programs, which have since become a significant part of our business and our commitment to giving back to the community.
I highly recommend having a conversation with Ray—you’ll be amazed at the impact he can have on your business.
Daniel DanilManaging DirectorSafe Spray Pest Control
Ray is a highly professional and strategic thinker with a keen ability to cut through complexity and provide clear, strategic direction.
One of Ray’s biggest strengths is his mentorship. He doesn’t just advise—he actively works to develop people, challenging them to think critically and grow in their roles.
Having worked closely with him as I stepped into a senior leadership position, I’ve experienced firsthand how his guidance and direct approach can build confidence and capability.
Josh UrsemGeneral ManagerGreen Design Indoor Plant Hire
Working with Raymond has been an incredibly valuable experience for our business. His strategic insight, practical advice, and supportive coaching style have helped us refine our operations, identify key areas for growth, and implement sustainable improvements.
Raymond doesn’t just offer solutions—he takes the time to understand your unique challenges and works alongside you to create clear, actionable plans that deliver real results. His professionalism, responsiveness, and genuine passion for helping businesses succeed have made a lasting impact on our team.
We’re truly grateful for his guidance and would highly recommend Optima Business Improvement Services to any business seeking clarity, structure, and long-term success.
Jason MiltonDirectorBlooms Hire, IEQ Indoor Plants